Learning how to optimise your sales funnel is an essential part of the day-to-day sales process; however, it isn’t the sales team’s sole responsibility. Your organisation’s marketing department should carry responsibility for the sales funnel too. But for the sake of this particular...
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I’ve been focusing on sales content of late as everyone seems to be writing about Linkedin marketing, and well, I’m bored to death of it. To add to my sales enablement topics, standardised sales processes, sales strategy, successful sales prospecting, and top sales software, I want to...
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I have pondered on this subject for the past few months. Just what would the best b2b sales strategy for 2021 comprise? I’ve read the latest ranking content in the Google search results, and it tells you the basics, which I am sure will need to be covered off here. But I’ve seen little...
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Sales enablement has been on sales leaders’ minds for the past decade, so this topic is nothing new. But with 2020 decimated by COVID and advancing digital transformation by at estimated five years, many sales leaders are tasked to define their strategy.
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Choosing the right sales tools for 2021 is going to be hugely challenging for sales reps and larger sales team alike, which is why I am fully behind the drive to standardise sales processes for b2b sales teams. In fact, I’ve written a lengthy article on this covering all aspects of the...
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Whether you are new to sales or an experienced sales rep or sales leader, the selling of b2b products and services is continually evolving. In this article, we analyse ten usable frameworks that can work for you and offer insights into some of the most effective b2b sales strategies....
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Companies and organisations that sell high-value products or services to other businesses (B2b) need a standardised sales process. Not just to ensure that your sales organisation work harmoniously and efficiently, but also because it’s:
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B2B sales prospecting has often been the bane of life for salespeople. Many companies bed in new sales staff by having two sales roles within a department. BDR’s (business development representatives) who typically handle inbound leads and SDR’s (sales development representatives) who...
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This article is for sales and marketing professionals looking to develop a LinkedIn marketing strategy and drive traffic to their LinkedIn company pages and profiles. I’m giving my 9 top tips to know about LinkedIn marketing to help grow your sales funnels. In addition to driving traffic...
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B2B marketing and sales teams often lean into a paid marketing campaign to support lead generation to drive traffic to websites and landing pages. However, typically businesses are talking about Google Adwords and social media ads. But, by social media, I often hear Facebook and Instagram...
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