This article is for sales and marketing professionals looking to develop a LinkedIn marketing strategy and drive traffic to their LinkedIn company pages and profiles. I’m giving my 9 top tips to know about LinkedIn marketing to help grow your sales funnels. In addition to driving traffic...
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B2B marketing and sales teams often lean into a paid marketing campaign to support lead generation to drive traffic to websites and landing pages. However, typically businesses are talking about Google Adwords and social media ads. But, by social media, I often hear Facebook and Instagram...
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B2B sales professionals around the globe use the premium version of LinkedIn, Sales Navigator. Whilst the free version allows for some socially selling activity, sales teams can’t organise leads and accounts there. This is why a premium LinkedIn account is a must for sales organisations....
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How do you use LinkedIn for business? Every business owner, salesperson or marketing professional selling products or services in a business to business (B2B) manner wants to understand how to better use LinkedIn.
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When you create Linkedin company pages, you define what your business is to interested parties. However, they also give you a chance to post high-quality educational content to other Linkedin members. This will create great brand awareness and allow followers to share content you produce.
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Are you a sales professional or business development professional struggling to adapt to using a LinkedIn sales strategy? This article will help you understand how to find leads and accounts, decision-makers and close deals using the latest version of LinkedIn.
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LinkedIn can be a great place to grow and enrich your professional network, here’s what you need to know about how to create a top LinkedIn profile. Standing out from the crowd is key and the only way of getting tangible results. If you are in Sales, Marketing or Business Development, and...
Continue ReadingNot every website has thousands of pages of content and millions of visitors every month. But that doesn't mean it wouldn't profit from search engine optimisation (SEO). In fact, if your website is too small, investing in SEO is the first thing you should do to attract more visitors and...
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There are three challenges SaaS marketers have to face when it comes to social media marketing. First, choosing the right platform to focus on. Given the nature of the B2B industry, it just wouldn't make sense to build an audience on Snapchat or TikTok.
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Two of the biggest challenges for SaaS marketers are lead generation and getting high-quality traffic. In an increasingly competitive market with rising cost per acquisition, SEO is one of the best (and most affordable) ways to get ahead and drive more traffic to your SaaS website. There...
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